by admin | Jan 16, 2014 | Communication strategy
“So…I’ve got a great resume. I know that I interview well. But I haven’t been able to translate it all into a job.” This is an all too common refrain these days. If you believe that you’ve done everything you can, and the deck seems stacked against you, it’s time to step back and imagine that late-night TV huckster screaming into your ear, “But wait! That’s not all! There’s more!” And, if your job hunt is a new venture, it is equally important to incorporate these insights into your overall strategy. Read more about these communication strategies...
by admin | Jan 8, 2014 | Communication development/evaluation, Communication strategy
The English language is old. Like, really old. It’s old enough that its speakers use a good many idiomatic sayings that were thought up decades or even centuries ago and that use words people don’t really say much anymore. That can turn into a problem when those out-of-date words sound like other, much more common words. Especially if the sound-alike word makes a certain sort of sense in the context. Here’s the thing, though: It’s still wrong, even if it seems right. Read More...
by admin | Jan 2, 2014 | Brand targeting & positioning, Communication development/evaluation, Communication strategy
Communication within an organization is essential. Knowing the target audience that you intend to communicate with is just as important. You can communicate until you’re blue in the face, but if your message falls on deaf ears, then you’re just wasting your time and energy. Business professionals who know their target audience can be more effective in getting their message across....
by admin | Jan 2, 2014 | Communication strategy, Concept development, Innovation
Kickstarter is one of the world’s largest crowdfunding websites – more than $919 million has been pledged to projects since the site launched in 2009. In that time, over 53,000 projects have been born, from films to new technology to video games and more. In the past 12 months, several ventures have managed to raise over $1 million. Click here to explore the gallery featuring each of those Kickstarter...
by admin | Dec 13, 2013 | Brand strategy, Communication strategy, Innovation, Market dynamics
Marketing is not commonly considered part of the mergers and acquisitions process. Everyone emphasizes preparing the company for sale, identifying potential buyers, due diligence, legal reviews, and so on. These are important aspects of the process, but to secure a premium price for any company you need to do a bit of marketing. Even in mergers and acquisitions. Read...
by admin | Dec 9, 2013 | Communication strategy, Innovation
Entrepreneurs need to go the distance. But so do their teams. That can be a lot harder. When working on anything new, the sense of adventure and newness can be exhilarating, and undoubtedly serves as a key source of motivation. However, somewhere along the line the inevitable humdrum of life sets in. Previously unseen circumstances rear their head, things start to go wrong, and everyone has a degree of doubt, whether or not they express it. It’s your challenge as a leader to reenergize your team and make sure the spark that got you this far hasn’t been extinguished. In order to keep your team together and energized, you have to: Read...
