by admin | Nov 26, 2013 | Brand strategy, Communication strategy
When it comes to your health, high blood pressure is known as the silent killer. Left untreated, it can combine with other conditions, such as high cholesterol or diabetes, and lead to heart disease and stroke. But what about your business? Are there silent killers there, too? Steve Blue, business growth consultant and CEO of Miller Ingenuity, a Minnesota-based engineering firm, says yes. Read...
by admin | Nov 22, 2013 | Brand strategy, Communication strategy, Concept development
The explosion of digital story telling tools will remained a mystery to anyone who lived and passed on in the 20th century. That is if they have opportunity to resurrect now. For every organization and especially Non- profit, there is now ample opportunity to gain speed if the mission is genuine and has a driven force behind it. Read more at...
by admin | Nov 14, 2013 | Brand strategy, Communication strategy
Confidence is not something you either have or you don’t. Take me. Stick me on a bicycle at a local group ride and I’m confident. I’m self-assured. I feel like I belong (which, if you think about it, is a nice definition of confidence). Read...
by admin | Nov 12, 2013 | Brand strategy, Communication strategy, Market dynamics
Cyber Monday is right around the corner and as the world’s biggest day of e-commerce volume all year, it’s a marketing opportunity not to be lost. Now is the time to start your preparation. Read...
by admin | Oct 31, 2013 | Brand strategy, Brand targeting & positioning, Communication strategy, Market dynamics
What seems to be an unfair review of Facebook’s marketing platform by respected research firm Forrester has been making the media rounds. In an open letter to Facebook’s CEO Mark Zuckerberg, Forrester’s vice president and principal analyst Nate Elliot takes aim at the social network’s value for marketers. With the opening sentence, “Facebook is failing marketers,” Elliot delves into why Facebook has been a less than stellar social platform for these folks. Read...
by admin | Oct 28, 2013 | Communication development/evaluation, Communication strategy, Market dynamics
From a marketing perspective, the content landscape is a mess. Sure, there are companies out there publishing meaningful digital content that truly adds value for their customers, but there’s a flood of content that has no value for the reader or the author. How did the conversation get so convoluted and spammy? I hold these two clichés responsible: Traditional marketing is dead. Content is king. Read...
