by admin | Oct 24, 2013 | Communication development/evaluation, Communication strategy, Market dynamics
Most salespeople talk way too much. In today’s market, chatty salespeople are champing at the bit to swamp prospects with information. My research shows that the average salesperson talks over 81 percent of the time in a selling situation. Not only is that approach ineffective, it’s losing you sales. You can close more sales, simply by talking less. Here are seven ways to do it: Read...
by admin | Oct 22, 2013 | Brand strategy, Communication strategy, Market dynamics
You might have heard that Google recently released the biggest change to its search algorithm in many years. It’s called Hummingbird. It allows Google to handle “conversational search,” meaning it can quickly parse entire questions and complex queries. It also means that entrepreneurs will need to make some adjustments to their online publishing strategies. Read...
by admin | Oct 22, 2013 | Communication development/evaluation, Communication strategy
Recently I’ve had several situations arise which have reminded me yet again that attitude shapes the outcome of everyday dealings in huge ways. Because of this, I decided to visit this idea in this month’s column. Read...
by admin | Oct 21, 2013 | Brand identity, Brand targeting & positioning, Communication strategy
About a month after national advertising agency buyCalls contracted out a phone marketing campaign for a home-security client, it noticed a major discrepancy between the performance of its call-center vendors in North Carolina and Indiana. Read...
by admin | Oct 18, 2013 | Communication development/evaluation, Communication strategy, Innovation, Market dynamics
Mashable‘s Events Board is a great place to find the leading conferences in your industry — whether it’s advertising, technology, media or public relations. This week, we’re highlighting five events that we think can help move your career forward. Our picks include events in New York, San Diego and the Bay Area. If you don’t find something that’s right for you, check out more than 70 events featured on our complete listings. Read...
by admin | Oct 17, 2013 | Communication development/evaluation, Communication strategy
Earlier this year, I wrote a post about the advantages of entrepreneurs having a strong communications plan for investors. The more engaged investors are in a venture the stronger and more beneficial the relationship can become. Of course every business and each investor is different. I have found that customizing my communication strategies to the unique wants of my investors and the needs of the company has been very effective. Here are a few strategies that I have used in the past. Read...
