Want HR to Matter? Start with the CEO.

Want HR to Matter? Start with the CEO.

The recent discussion about “why we no longer need human resources” obscures the larger issue.

The familiar arguments against HR criticize the name (human “resources” equates people with widgets), complain about the inconvenient layer of process-oriented details, and stereotype HR professionals as drones. It’s all a setup for the well-worn accusation, “What value does HR provide?”

The answer: HR provides what the CEO wants provided.

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