by admin | Nov 13, 2013 | Brand identity, Brand strategy, Brand targeting & positioning
Branding has come a long way since its humble beginnings. I won’t attempt to put a date on said humble beginnings, for branding dates back thousands of years. It’s even said that evidence of advertising has been found amongst the Babylonians in 3,000 BC. Read...
by admin | Nov 12, 2013 | Brand identity, Brand strategy
Brands require total conviction if they are to pursue irreverent marketing strategies, writes Ben Bold. With brands continually being hauled before Parliamentary Select Committees and mauled by consumers on social media sites, one might expect marketers across the spectrum to adopt increasingly austere, po-faced personalities. Yet many are succeeding by doing exactly the opposite, and embracing a flippant, tongue-in-cheek tone. Read...
![Marketing for Small Business: How To Be Successful Online [Infographic]](http://ignite-lab.com/wp-content/uploads/2013/11/Be-a-successful-online-small-business.jpg)
by admin | Nov 11, 2013 | Brand identity, Brand strategy, Brand targeting & positioning, Market dynamics
Marketing for small business isn’t easy. All too often there are tight budgets and lack of resources that make online marketing a unique challenge, but that doesn’t mean that it isn’t worth pursuing. This infographic is designed to provide some insight into the importance of digital marketing for small business, and the media that stick out as the most...
by admin | Nov 7, 2013 | Brand identity, Brand strategy, Market dynamics
How do you measure the value of a brand? At Forbes, we look at the financial numbers. The most valuable brands are ones that generate massive earnings in industries where branding plays a major role. The 100 most valuable span 15 countries and cross 20 broad industry categories. Brands from U.S. based companies make up just over half the list with the next biggest representatives from Germany (9 brands), France (8) and Japan (7). Tech brands are the most common with 19, including four of the top five. Read...
by admin | Nov 6, 2013 | Brand identity, Brand strategy
Developing brand passion is all about creating a journey of engagement with your customer. It’s a relationship built over time as consumers’ thoughts and feelings about a brand are positively reinforced. Read...
by admin | Nov 5, 2013 | Brand identity, Brand strategy, Brand targeting & positioning, Communication development/evaluation
Succeeding in business is all about making connections. While we at the Virgin Group have never hired anybody whose job description was limited to making internal and external contacts, it is implicit that almost everyone on staff has these skills. This has helped Virgin to expand into so many different industries, from music to mobile phone services: As we build connections in other areas, we have been able to grow our expertise and multiply our reach. Read...
