by admin | Nov 20, 2013 | Brand identity, Brand strategy, Brand targeting & positioning
Entrepreneurs face trust issues every day. When you hire new people, for example, it’s natural to wonder if they will fit into the culture. Will they commit to your company mission? And are your trade secrets safe in their hands?Trusting someone else’s judgment and accuracy is an ongoing battle. It’s no wonder many entrepreneurs struggle with letting go and delegating their work load. Read...
by admin | Nov 19, 2013 | Brand identity, Brand strategy, Brand targeting & positioning
All you need to create a digital brand from nothing is an Internet connection and the drive to make it happen. I can say this after taking an idea from birth to a respected local digital brand, which now reaches over 50,000 people per month. And, I did this by myself, in my spare time. Read...
by admin | Nov 19, 2013 | Brand identity, Brand strategy, Brand targeting & positioning
The following is the eighth in the series “Personal Branding For A Better Life,” in which marketing expert Jim Joseph applies big brand marketing lessons to help you build a successful personal brand. Read...
by admin | Nov 15, 2013 | Brand identity, Brand strategy, Brand targeting & positioning
You believe in the importance of your vision, but how do you get others to stop and listen to you? There will be many instances when you don’t have a lot of time to grab someone’s attention, be it a potential investor or a licensee. That’s why you need to be able to summarize the benefit of your business idea in a single, powerful sentence — a sentence that is so direct and compelling, it stops whoever reads or hears it dead in their tracks. A good one-line benefit statement should make someone think: “I want to know more about that.” Read...
by admin | Nov 14, 2013 | Brand identity, Brand strategy, Brand targeting & positioning
The following is the second in the series “Live Your Brand” in which branding expert Melanie Spring takes us along on her three-week road trip across the country to meet innovative entrepreneurs whose experiences offer lessons learned to businesses big and small. Read...
by admin | Nov 13, 2013 | Brand identity
Go to this interactive image slide for more info.
