Irreverence in marketing: when is it right for brands to #lol?
by admin | Nov 12, 2013 | Brand identity, Brand strategy |
Brands require total conviction if they are to pursue irreverent marketing strategies, writes Ben Bold.
With brands continually being hauled before Parliamentary Select Committees and mauled by consumers on social media sites, one might expect marketers across the spectrum to adopt increasingly austere, po-faced personalities. Yet many are succeeding by doing exactly the opposite, and embracing a flippant, tongue-in-cheek tone.
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