by admin | Nov 4, 2013 | Brand identity
When one considers all the language and design elements that go into creating a brand for a company, by far, the most challenging is deciding on a name – and with good reason. Having a perfect name can accurately communicate an incredible amount about your company, while the wrong name can give the wrong impression, or worse, make you forgettable. After seeing thousands of company names over the years, we’ve managed to boil down the main qualities of a good company name to 4 big things: Read...
by admin | Nov 1, 2013 | Brand identity, Brand strategy, Brand targeting & positioning, Market dynamics
Burt’s Bees is marketed as a homespun natural brand from Durham, N.C., and is proudly described as “Earth Friendly Natural Personal Care and Natural Skin Care for The Greater Good.” Of course, the brand downplays that it was sold in 2007 for nearly $1 billion to mega-corporation Clorox. Read...
by admin | Nov 1, 2013 | Brand identity, Brand strategy
It’s the first big Halloween for Vine and Instagram videos. And while Tide and Oreo have been doing some scary-fun seasonal stuff on the platforms, they’re hardly the one brands feeling creepy this week. Below, check out the 20 most-shared branded Vine and Instagram videos for Halloween, ranked by Unruly Media. What other fun executions have you seen? Read...
by admin | Oct 30, 2013 | Brand identity, Brand strategy, Brand targeting & positioning
Though times have changed, the foundational principles of good marketing have not. People still value things that they find meaningful and are predisposed to choose things that stand out from the crowd. Strong, profitable brands are meaningful to their consumers, perceived as different from the competition and are more salient – they come to mind more quickly and easily than the alternatives. Read...
by admin | Oct 30, 2013 | Brand identity, Brand strategy
Earlier this month, Under Armour introduced a completely different retail concept to the Chinese sporting apparel market—a market that has proven hard to crack even for the most seasoned retail veterans, including Nike and Adidas. But Under Armour’s new Shanghai retail theater experience aims to do much more than just sell clothes and sneakers. Read...
by admin | Oct 29, 2013 | Brand identity, Brand strategy, Brand targeting & positioning
It was three years before Warby Parker, a startup that began selling stylish prescription lenses online in 2010, opened up its first physical store in New York City’s SoHo district. It took Harry’s, the shaving products company launched by Warby Parker cofounder Jeff Raider earlier this year, just seven months. Read...
