When one considers all the language and design elements that go into creating a brand for a company, by far, the most challenging is deciding on a name – and with good reason. Having a perfect name can accurately communicate an incredible amount about your company, while the wrong name can give the wrong impression, or worse, make you forgettable.
After seeing thousands of company names over the years, we’ve managed to boil down the main qualities of a good company name to 4 big things:
