by admin | Oct 28, 2013 | Brand identity, Brand strategy, Brand targeting & positioning
Tod Browning’s production of Bram Stoker’s Dracula, from 1931, is one of my favorite of the Universal horror collection. And Bela Lugosi’s portrayal of the creepy count from Transylvania continues to inspire moviegoers and enthusiasts, as well as inform all other depictions of vampires on stage, screen, and in books. Because of that consistency and memorability, Dracula can actually teach important lessons about branding for small businesses, associations, or entrepreneurs. Read...
by admin | Oct 23, 2013 | Brand identity, Brand strategy, Innovation
(CNN) — Just as I began covering parenting and women for CNN, a college friend pointed out that the company where he’s president is far outside the norm: eight of the company’s 15 executives are women. Eight out of 15? That’s a management ratio rarely seen in corporate America — a ratio this women’s issues reporter dreams of for every company. Read...
by admin | Oct 21, 2013 | Brand identity, Brand targeting & positioning, Communication strategy
About a month after national advertising agency buyCalls contracted out a phone marketing campaign for a home-security client, it noticed a major discrepancy between the performance of its call-center vendors in North Carolina and Indiana. Read...
by admin | Oct 18, 2013 | Brand identity, Brand strategy
Research giants Gartner and IDC recently announced that Beijing-based Lenovo Group has surpassed Hewlett-Packard in global PC sales after standing at the No. 2 spot for years. But last week, the plot thickened: Lenovo now sells more mobile devices—tablets and smartphones—than PCs, according to the company’s FY 2013/2014 Q1 earnings report. Lenovo reported $8.8 billion in revenue and $174 million in profit, a year-over-year growth rate of 10% and 23%, respectively, beating its own revenue record and exceeding analysts’ predictions. Read the International Marketing Research Report about...
by admin | Oct 17, 2013 | Brand identity
The brand management firm Interbrand today released its list of the 100 most valuable brands in the world, and there’s a new sheriff in town. After 13 consecutive years at the top of the Interbrand 100, Coca-Cola has been replaced by Apple. The world’s most popular soft drink wound up falling to No. 3 on the list. Read...
by admin | Oct 15, 2013 | Brand identity, Brand strategy
Google (GOOG) is tinkering with the ever-delicate balance between selling advertisements and creeping its users out. On Friday the company said it would begin including recommendations that Google+ users make in advertisements. The new policy kicks in on Nov. 11. Read...
