by admin | Nov 12, 2013 | Brand identity, Brand strategy
Brands require total conviction if they are to pursue irreverent marketing strategies, writes Ben Bold. With brands continually being hauled before Parliamentary Select Committees and mauled by consumers on social media sites, one might expect marketers across the spectrum to adopt increasingly austere, po-faced personalities. Yet many are succeeding by doing exactly the opposite, and embracing a flippant, tongue-in-cheek tone. Read...
by admin | Nov 11, 2013 | Uncategorized
Yesterday, Yelp co-founder and CEO Jeremy Stoppelman did a Reddit Ask Me Anything (AMA). It was a little unusual for a few reasons. One, you don’t see too many CEOs of large public companies take questions on Reddit from the public. And two, things got pretty contentious pretty quickly, with a barrage of questions about review manipulation and alleged shady sales tactics. Read...
![Marketing for Small Business: How To Be Successful Online [Infographic]](http://ignite-lab.com/wp-content/uploads/2013/11/Be-a-successful-online-small-business.jpg)
by admin | Nov 11, 2013 | Brand identity, Brand strategy, Brand targeting & positioning, Market dynamics
Marketing for small business isn’t easy. All too often there are tight budgets and lack of resources that make online marketing a unique challenge, but that doesn’t mean that it isn’t worth pursuing. This infographic is designed to provide some insight into the importance of digital marketing for small business, and the media that stick out as the most...
by admin | Nov 8, 2013 | Concept development, Innovation
Silicon Valley adores its wunderkinds. It’s easy to look at the Mark Zuckerbergs and Jack Dorseys of the world and assume that youth is a necessity, or at least a major benefit, when starting a business. And yet, according the Kauffman Foundation’s annual Index of Entrepreneurial Activity, the rate of new businesses being started by entrepreneurs between 20 and 34 has actually been falling in recent years. Meanwhile, the number of businesses created by older entrepreneurs between the ages of 55 and 64 is rising drastically. In 1996, just 14.3 percent of new entrepreneurs were older than 55. By 2012, that number had risen to 23.4 percent. Read...
by admin | Nov 8, 2013 | Concept development, Concept evaluation/execution, Innovation, Market dynamics
Small-business owners waste their time on what I call $10 an hour work, like running to get office supplies. Meanwhile, they forgo the activities that earn $1,000 an hour, such as sending the right email to the right person, or negotiating a lucrative contract, or convincing a client to do more business with you. Read...
