by admin | Nov 7, 2013 | Brand strategy, Concept development, Innovation
Steve Jobs had Bill Campbell. Jodie Foster leaned on Robert De Niro. Andy Murray has Ivan Lendl. High performers in any field typically have a coach or mentor. A great coach provides you with the benefit of their experience and asks more questions than they answer. They force you to think about your business in ways that you wouldn’t do on your own. Read...
by admin | Nov 7, 2013 | Brand identity, Brand strategy, Market dynamics
How do you measure the value of a brand? At Forbes, we look at the financial numbers. The most valuable brands are ones that generate massive earnings in industries where branding plays a major role. The 100 most valuable span 15 countries and cross 20 broad industry categories. Brands from U.S. based companies make up just over half the list with the next biggest representatives from Germany (9 brands), France (8) and Japan (7). Tech brands are the most common with 19, including four of the top five. Read...
by admin | Nov 6, 2013 | Brand strategy, Market dynamics
Sprinklr, a social media management company that works with large, enterprise clients, announced an additional $17.5 million in funding on Tuesday. The Series C round of funding came from the company’s existing investors, Battery Ventures and Intel Capital, who have now combined for $37.5 million in total investments in the company, says Sprinklr CEO Ragy Thomas. The deal took less than two weeks to close, he adds, noting the investors were eager to “double down” on their previous investments. Read...
by admin | Nov 6, 2013 | Brand identity, Brand strategy
Developing brand passion is all about creating a journey of engagement with your customer. It’s a relationship built over time as consumers’ thoughts and feelings about a brand are positively reinforced. Read...
by admin | Nov 5, 2013 | Market dynamics
Business to business (B2B) marketers are utilizing content marketing strategies more and more in the digital age to promote their brands. They’re becoming confident in creating content supported by the brand, such as magazines, books, articles, how-to guides and more. Social media sites facilitate the spread of this content by allowing customers to share information with other potential customers. Read...
