by admin | Nov 5, 2013 | Brand identity, Brand strategy, Brand targeting & positioning, Communication development/evaluation
Succeeding in business is all about making connections. While we at the Virgin Group have never hired anybody whose job description was limited to making internal and external contacts, it is implicit that almost everyone on staff has these skills. This has helped Virgin to expand into so many different industries, from music to mobile phone services: As we build connections in other areas, we have been able to grow our expertise and multiply our reach. Read...
by admin | Nov 4, 2013 | Brand strategy, Brand targeting & positioning, Communication development/evaluation
President Obama sided with American exceptionalism in September. British graffiti artist Banksy made street art all around New York City in October. Writer James Howard Kunstler continues to share his vision for making meaningful places in America. I’d like to synthesize their riffs to the tune of creative leadership in the key of C, as in cities. Read...
by admin | Nov 4, 2013 | Brand identity
When one considers all the language and design elements that go into creating a brand for a company, by far, the most challenging is deciding on a name – and with good reason. Having a perfect name can accurately communicate an incredible amount about your company, while the wrong name can give the wrong impression, or worse, make you forgettable. After seeing thousands of company names over the years, we’ve managed to boil down the main qualities of a good company name to 4 big things: Read...
by admin | Nov 1, 2013 | Brand identity, Brand strategy, Brand targeting & positioning, Market dynamics
Burt’s Bees is marketed as a homespun natural brand from Durham, N.C., and is proudly described as “Earth Friendly Natural Personal Care and Natural Skin Care for The Greater Good.” Of course, the brand downplays that it was sold in 2007 for nearly $1 billion to mega-corporation Clorox. Read...
by admin | Nov 1, 2013 | Brand identity, Brand strategy
It’s the first big Halloween for Vine and Instagram videos. And while Tide and Oreo have been doing some scary-fun seasonal stuff on the platforms, they’re hardly the one brands feeling creepy this week. Below, check out the 20 most-shared branded Vine and Instagram videos for Halloween, ranked by Unruly Media. What other fun executions have you seen? Read...
