The Best Way to Be More Confident

by admin | Nov 14, 2013 | Brand strategy, Communication strategy

Confidence is not something you either have or you don’t. Take me. Stick me on a bicycle at a local group ride and I’m confident. I’m self-assured.  I feel like I belong (which, if you think about it, is a nice definition of confidence).   Read...

Why Happy Employees Are Your Key to Successful Branding

by admin | Nov 14, 2013 | Brand identity, Brand strategy, Brand targeting & positioning

The following is the second in the series “Live Your Brand” in which branding expert Melanie Spring takes us along on her three-week road trip across the country to meet innovative entrepreneurs whose experiences offer lessons learned to businesses big and small. Read...

An interesting look into Brand Identity

by admin | Nov 13, 2013 | Brand identity

Go to this interactive image slide for more info.

THE ROLE OF THE LOGO IN THE THIRD AGE OF BRANDING BY TIM HILL

by admin | Nov 13, 2013 | Brand identity, Brand strategy, Brand targeting & positioning

Branding has come a long way since its humble beginnings. I won’t attempt to put a date on said humble beginnings, for branding dates back thousands of years. It’s even said that evidence of advertising has been found amongst the Babylonians in 3,000 BC. Read...

Why Every Business Needs a Cyber Monday Strategy

by admin | Nov 12, 2013 | Brand strategy, Communication strategy, Market dynamics

Cyber Monday is right around the corner and as the world’s biggest day of e-commerce volume all year, it’s a marketing opportunity not to be lost. Now is the time to start your preparation. Read...