by admin | Nov 19, 2013 | Brand identity, Brand strategy, Brand targeting & positioning
The following is the eighth in the series “Personal Branding For A Better Life,” in which marketing expert Jim Joseph applies big brand marketing lessons to help you build a successful personal brand. Read...
by admin | Nov 18, 2013 | Brand strategy, Innovation
Every industry has its movers and shakers. Men and women who, by virtue of their chutzpah and determination, built new companies, saved them from the brink of extinction, or forged new paths for others to follow. Read...
by admin | Nov 18, 2013 | Innovation
Most people learn time management the hard way, by trial and error, working late nights to meet deadlines. Etienne Garbugli, a Montreal-based product and marketing consultant, distilled the lessons he wishes he’d known when he was starting into a presentation posted to SlideShare. With his permission we’re posting it here. Click here to see the time hacks...
by admin | Nov 15, 2013 | Brand identity, Brand strategy, Brand targeting & positioning
You believe in the importance of your vision, but how do you get others to stop and listen to you? There will be many instances when you don’t have a lot of time to grab someone’s attention, be it a potential investor or a licensee. That’s why you need to be able to summarize the benefit of your business idea in a single, powerful sentence — a sentence that is so direct and compelling, it stops whoever reads or hears it dead in their tracks. A good one-line benefit statement should make someone think: “I want to know more about that.” Read...
by admin | Nov 15, 2013 | Brand strategy, Innovation, Market dynamics
Very few entrepreneurs wind up building a billion-dollar company like Twitter or Facebook. Those types of companies, that started with thin business models and experienced fast growth overnight, are the exception–not the rule. So you might want to look elsewhere for lessons on how to build your company. In fact, you might want to review the successes of companies that generated revenue early on with solid business models. Read...
