by admin | Nov 21, 2013 | Brand strategy, Concept evaluation/execution, Market dynamics
Affluent investors hungry for advice have their pick of wealth managers to advise them. I should know, I’m in the business and it’s a crowded field. However, I’m also able to see what a lot of my counterparts are doing and some of it concerns me. I’m going to make a broad generalization here, but in my opinion there are a lot of things that some (not all, of course) wealth managers avoid discussing. Read...
by admin | Nov 21, 2013 | Brand identity, Brand strategy
If there’s one thing that marketers could be accused of, it’s too much planning. I know that sounds counter culture, but it’s true. If we are not careful, we could spend our mornings planning our afternoons and our afternoons planning our next mornings. We won’t get anything done as a result. Read...
by admin | Nov 20, 2013 | Innovation
Smiles are nice. Cards are nice. Gifts are nice. All the “standards” are nice–and all, at least in part, are somewhat expected. If you really want to make someone’s day, do the unexpected. It’s not hard. Little things truly can go the longest way. All it takes is a tiny bit of thought and a little effort: Read...
by admin | Nov 20, 2013 | Brand identity, Brand strategy, Brand targeting & positioning
Entrepreneurs face trust issues every day. When you hire new people, for example, it’s natural to wonder if they will fit into the culture. Will they commit to your company mission? And are your trade secrets safe in their hands?Trusting someone else’s judgment and accuracy is an ongoing battle. It’s no wonder many entrepreneurs struggle with letting go and delegating their work load. Read...
by admin | Nov 19, 2013 | Brand identity, Brand strategy, Brand targeting & positioning
All you need to create a digital brand from nothing is an Internet connection and the drive to make it happen. I can say this after taking an idea from birth to a respected local digital brand, which now reaches over 50,000 people per month. And, I did this by myself, in my spare time. Read...
