by admin | Nov 27, 2013 | Brand strategy, Market dynamics
On a recent Christmas shopping excursion, I noticed an influx of kiosks positioned in the front of every store from Walgreens to Walmart. They seem to rise from the floor like UFOs, populating almost every square inch of prime retail space. At first glance, it made me think of Japan with its ever plentiful array of unique displays and insatiable appeal. However, these (displays) are now the new NEW and can be found in almost every retail establishment imaginable. They are omnipresent, unavoidable and here to stay. Also, retailers that house these kiosks usually receive a small percentage of commission for selling the cards – hence their added incentive for selling even the cards of major or minor direct competitors. Read...
by admin | Nov 26, 2013 | Brand identity, Brand strategy, Brand targeting & positioning, Communication strategy, Concept development
Skeptics say social media hasn’t existed long enough to produce experts. Clearly, those folks haven’t met Shama Kabani. The 26-year-old wrote her master’s thesis for the University of Texas at Austin about Twitter–when it had only 2,000 users, not the 175 million it has today. She hosts a web TV show about technology. Her 2010 book, The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz and Increase Revenue, is the No. 4 seller about web marketing on Amazon.com. Read...
by admin | Nov 26, 2013 | Brand strategy, Communication strategy
When it comes to your health, high blood pressure is known as the silent killer. Left untreated, it can combine with other conditions, such as high cholesterol or diabetes, and lead to heart disease and stroke. But what about your business? Are there silent killers there, too? Steve Blue, business growth consultant and CEO of Miller Ingenuity, a Minnesota-based engineering firm, says yes. Read...
by admin | Nov 22, 2013 | Brand strategy, Communication strategy, Concept development
The explosion of digital story telling tools will remained a mystery to anyone who lived and passed on in the 20th century. That is if they have opportunity to resurrect now. For every organization and especially Non- profit, there is now ample opportunity to gain speed if the mission is genuine and has a driven force behind it. Read more at...
by admin | Nov 22, 2013 | Brand identity, Brand strategy, Brand targeting & positioning
LinkedIn has set up a new scheme for major brands from every possible vertical to break down their product portfolios and put the spotlight on more, well, brands. Read more...
