by admin | Jan 22, 2014 | Brand strategy, Brand targeting & positioning
Successfully positioning a product or service to moms of infants and toddlers requires specific recognition and appreciation of Mom’s role. A simplistic focus on the product or service benefit won’t resonate with this market. Your brand will need to make it about Mom. Find out more about positioning your brand for mothers...
by admin | Jan 22, 2014 | Brand identity
The Lobster Council of Canada plans to develop a new Canadian lobster brand for use in both domestic and international markets. The brand will be defined by focusing on lobsters superior quality, delicious taste and year-round availability. Read more about the new brand identity...
by admin | Jan 21, 2014 | Innovation
Consumers’ busy lives and fragmented time make it more likely that they won’t be 100-percent focused on the task at hand when they shop. To keep up with them, retailers are increasingly finding they must innovate in ways that make it easier and more convenient for their customers to get what they need without missing a beat, according to Nielsen’s Continuous Innovation: The Key To Retail Success report, which found that convenience itself may be the most creative and energetic example of retail innovation. Channel and format are the stand-out areas of retail innovation. Major examples include Teslo PLC’s f four different store formats in the United Kingdom that provide quick and easy service from urban centers to the outskirts of town, and Walmart’s overall testing of smaller Walmart Express stores in addition to its supercenters. Read more about the need for continuous innovation and overall convenience in a business...
by admin | Jan 21, 2014 | Brand identity, Brand strategy
When it comes to content these days, everyone’s a curator. Listicles and celebrity stories, controversial headlines and repurposed – these can all generate easy traffic. But what really draws the eyeballs and leads to brand boost and increased loyalty is that original piece of content with a fresh perspective. The problem is that quality and originality are hard. But hard doesn’t mean impossible and, with the right roadmap, any brand can make content that’s original, inventive and sticky. Read more about building your band with quality, engaging content...
by admin | Jan 20, 2014 | Brand identity, Brand targeting & positioning
With the economy on the upswing and the coast seemingly clear following the financial crisis, JP Morgan Chase launched a campaign last May around the tagline “So you can” under its first chief marketing officer, Claire Huang. But after 2013 ended with a flurry of settlements with regulators that added up to more than $20 billion for the year, Ms. Huang, who joined from Bank of America in September 2012, is out and the largest US bank is turning to longtime insider Kristin Lemkau to steer its image. Find out more about her plans to revamp the brand identity and overall brand image of JP Morgan Chase here....
