by admin | Jan 30, 2014 | Communication strategy
I was in the middle of a discussion with a friend about self evaluation, and the discussion veered around how most companies go about designing a corporate website or a brochure. Here’s how the discussion was – We see a corporate brochure or website and the typical discussion which happens is around how it should look and what content it needs to contain. It’s like we’re seeing the trees but missing the forest, we’re missing the main purpose of the website or brochure. Find out more about the weak link of communication strategies...
by admin | Jan 30, 2014 | Brand identity
In today’s digital world, consumers can complete transactions in nearly any setting: in a store, restaurant, on the go, and relatively in the middle of nowhere. Thanks to technology, making and accepting payments has never been easier to access, which is the defining principle behind the launch of Visa’s new brand identity. As it prepares to venture to Sochi next month as a major partner of the Winter Olympic Games, Visa has embraced both the past and present in introducing its new tagline, “Everywhere You Want to Be.” The 55-year-old digital payments company also introduced a refreshed logo, all of which will debut in the US in Visa’s Sochi ad campaign. Find out more about this new Visa brand identity...
by admin | Jan 29, 2014 | Communication development/evaluation, Communication strategy
Regardless of what you are selling, or to whom you are trying to sell, the first five minutes with a client tells you everything you need to know–if you use those minutes wisely. Read...
by admin | Jan 28, 2014 | Innovation
At full speed, the Rimac Concept One is little more than a cherry red blur, flashing from one corner of the horizon to the other in the blink of an eye. If its projected performance figures prove to be true, this radical electric concept car — the brainchild of an award-winning young Croatian designer — could accelerate faster than all but two of the fastest supercars on earth. Find out more about this supercar...
by admin | Jan 28, 2014 | Brand identity
Two to three years ago, some people were talking about the death of the brand website. The seemingly unstoppable rise of Facebook and the promise of spreading content across the social graph from brand Facebook Pages was an attractive elixir for many marketers. Fast forward to today and we have a very different scenario. The brand website has never been more important. Websites are now being re-invented as the primary social hub for a brand. It is now no longer good enough to push people to a brand Facebook page for the social experience and websites are not just destinations to be found with search engines. We are now entering an era of the social website. Find out more about improving your brand identity through your website...
