I was in the middle of a discussion with a friend about self evaluation, and the discussion veered around how most companies go about designing a corporate website or a brochure.
Here’s how the discussion was – We see a corporate brochure or website and the typical discussion which happens is around how it should look and what content it needs to contain. It’s like we’re seeing the trees but missing the forest, we’re missing the main purpose of the website or brochure.
Find out more about the weak link of communication strategies here.
