by admin | Feb 27, 2014 | Brand strategy
When branding your website, advertising, newsletter and other marketing collateral, you’re the one in total control. You own the pixels, you own the story — it’s your game and you dictate how it’s played. Social media branding doesn’t work like that. Read more about how it does work and how you can establish your brand right...
by admin | Feb 25, 2014 | Communication strategy
No one is a perfect communicator. Throughout our lives, we all develop little habits and patterns. Some of these habits are helpful, while some create challenges when working with others. We don’t usually intend to cloud our objectives r make others feel like they weren’t heard. In most cases, it’s just these little habits that get in the way of solid teamwork and accountability. Here are 8 simple tips that will solve most communication issues in the...
by admin | Feb 25, 2014 | Brand strategy
There is no way around it: To land a job today, you have to consider yourself a product to be sold in the marketplace. Successful products require successful branding. There are 5 power-packed branding techniques that, used correctly, are certain to distinguish you as the product of choice. So take a step back, assess your marketing strategy and brand yourself with the points that are raised in this...
by admin | Jan 31, 2014 | Brand strategy
To Lenovo CEO Yang Yuanqing, Motorola is a “treasure,” and will be treated as such. “It’s our treasure,” Yang said during a conference call with reporters Wednesday. “We plan to not only protect the Motorola brand, but make it stronger.” Following the announcement that Lenovo would pay Google $2.9 billion to buy the unit, Yang shed some light on where he plans to take the Motorola business — at least for the foreseeable future, not too far. Yang said Lenovo would operate both brands where appropriate. In China and emerging markets such as India and Russia, Lenovo will continue to sell its own branded phones. Lenovo will operate the Motorola brand in North America and Latin America, where it has an established footprint. Find out more about their two-brand strategy...
by admin | Jan 31, 2014 | Innovation
For all of us concerned about the future of the American economy and the creation of quality jobs in the United States, the President’s State of the Union hit on some important notes. He continues to beat the drum for critical national issues like immigration reform, quality education and fairer international trade. And there were important call’s to restore federal research funding and protect innovators and entrepreneurs from patent trolls. Having served in the Obama Administration, I know that the initiatives launched last night by the President are all trying to create high quality jobs across the United States and across industries. But if these efforts are to succeed at the federal level, we need a narrative that connects the dots better between innovation, entrepreneurship, education and job creation. Find out more about the impact that the State of the Union speech will have on innovation and entrepreneurship...
