To Lenovo CEO Yang Yuanqing, Motorola is a “treasure,” and will be treated as such.
“It’s our treasure,” Yang said during a conference call with reporters Wednesday. “We plan to not only protect the Motorola brand, but make it stronger.”
Following the announcement that Lenovo would pay Google $2.9 billion to buy the unit, Yang shed some light on where he plans to take the Motorola business — at least for the foreseeable future, not too far. Yang said Lenovo would operate both brands where appropriate. In China and emerging markets such as India and Russia, Lenovo will continue to sell its own branded phones. Lenovo will operate the Motorola brand in North America and Latin America, where it has an established footprint.
Find out more about their two-brand strategy here.
