by admin | Jan 20, 2014 | Brand strategy
It’s a new year and I’m excited to see what brands will do on social media platforms in 2014. From amazing campaigns and content to crises, no doubt brands will again show us the good, the bad and the ugly side of social media. By now, brands should have their marketing strategies in place but what should a brand include for its social media strategy? Every brand is unique, but there’s some basic things every brand should consider. Find out what they are here....
by admin | Jan 17, 2014 | Brand strategy, Brand targeting & positioning
More than 5,000 a day. That’s how many marketing images and messages researchers estimate the average consumer is exposed to in just one 24-hour period. Marketing messages are coming at you everywhere you go. When you’re standing in line at the supermarket, when you’re driving down the street, when you’re watching TV and, of course, whenever you’re online, someone is always trying to sell you something. Find out how this lead to the need for a magnetic brand right...
by admin | Jan 17, 2014 | Brand strategy
As digital channels continue to evolve and expand, how do you best position your brand online to face both the challenges and opportunities in the year ahead? 2014 brings even more new generic top-level domain launches, opening new frontiers across the Internet landscape for potential brand abuse or new business possibilities. Be one step ahead and implement these best practices for your online brand protection strategy in 2014. Read more about these brand protection strategies here....
by admin | Jan 16, 2014 | Communication development/evaluation, Communication strategy
It is simply impossible to become a great leader without being a great communicator. I hope you noticed the previous sentence didn’t refer to being a great talker – big difference. The key to becoming a skillful communicator is rarely found in what has been taught in the world of academia. From our earliest days in the classroom we are trained to focus on enunciation, vocabulary, presence, delivery, grammar, syntax and the like. In other words, we are taught to focus on ourselves. While I don’t mean to belittle these things as they’re important to learn, it’s the more subtle elements of communication rarely taught in the classroom (the elements that focus on others), which leaders desperately need to learn. Read more about key communication secrets of great leaders...
by admin | Jan 16, 2014 | Communication strategy
“So…I’ve got a great resume. I know that I interview well. But I haven’t been able to translate it all into a job.” This is an all too common refrain these days. If you believe that you’ve done everything you can, and the deck seems stacked against you, it’s time to step back and imagine that late-night TV huckster screaming into your ear, “But wait! That’s not all! There’s more!” And, if your job hunt is a new venture, it is equally important to incorporate these insights into your overall strategy. Read more about these communication strategies...
