by admin | Nov 4, 2013 | Brand strategy, Brand targeting & positioning, Communication development/evaluation
President Obama sided with American exceptionalism in September. British graffiti artist Banksy made street art all around New York City in October. Writer James Howard Kunstler continues to share his vision for making meaningful places in America. I’d like to synthesize their riffs to the tune of creative leadership in the key of C, as in cities. Read...
by admin | Oct 31, 2013 | Brand strategy, Communication development/evaluation, Market dynamics
This year is speeding by and 2014 is just around the corner. While many people wait until New Year’s to get their personal and professional lives in order and create the change that they know was long overdue, you shouldn’t have to. It is, after all, true that delay is the greatest form of denial. Make changes early so that you’re way ahead of the game next year with these five easy steps to prepare for dominating in business: Read...
by admin | Oct 29, 2013 | Brand strategy, Brand targeting & positioning, Communication development/evaluation, Market dynamics
When it comes to Facebook advertising, not all industries are created equal. In fact, some have a much easier time than others. That’s the gist of a new study from Unified Social, which provides a cloud-based platform for social media marketing. The study, which looked at 50,000 unique ad units from 100 brands in Q3, found cellular and telco brands acquire fans at a rate that’s 91% cheaper than average. In addition, food ads are 58% more likely to be clicked than the average Facebook ad. Four verticals — cellular/telco, gaming, desktop software and alcohol — excelled at turning clicks into fans. Read...
by admin | Oct 28, 2013 | Communication development/evaluation, Communication strategy, Market dynamics
From a marketing perspective, the content landscape is a mess. Sure, there are companies out there publishing meaningful digital content that truly adds value for their customers, but there’s a flood of content that has no value for the reader or the author. How did the conversation get so convoluted and spammy? I hold these two clichés responsible: Traditional marketing is dead. Content is king. Read...
by admin | Oct 24, 2013 | Communication development/evaluation, Communication strategy, Market dynamics
Most salespeople talk way too much. In today’s market, chatty salespeople are champing at the bit to swamp prospects with information. My research shows that the average salesperson talks over 81 percent of the time in a selling situation. Not only is that approach ineffective, it’s losing you sales. You can close more sales, simply by talking less. Here are seven ways to do it: Read...
by admin | Oct 22, 2013 | Communication development/evaluation, Communication strategy
Recently I’ve had several situations arise which have reminded me yet again that attitude shapes the outcome of everyday dealings in huge ways. Because of this, I decided to visit this idea in this month’s column. Read...
