by admin | Oct 18, 2013 | Communication development/evaluation, Communication strategy, Innovation, Market dynamics
Mashable‘s Events Board is a great place to find the leading conferences in your industry — whether it’s advertising, technology, media or public relations. This week, we’re highlighting five events that we think can help move your career forward. Our picks include events in New York, San Diego and the Bay Area. If you don’t find something that’s right for you, check out more than 70 events featured on our complete listings. Read...
by admin | Oct 17, 2013 | Communication development/evaluation, Communication strategy
Earlier this year, I wrote a post about the advantages of entrepreneurs having a strong communications plan for investors. The more engaged investors are in a venture the stronger and more beneficial the relationship can become. Of course every business and each investor is different. I have found that customizing my communication strategies to the unique wants of my investors and the needs of the company has been very effective. Here are a few strategies that I have used in the past. Read...
by admin | Oct 15, 2013 | Communication development/evaluation, Communication strategy
In my day job I’m an entrepreneur, as the founder of a leading PR strategy agency, Snapp Conner PR. But I’m also a frequent speaker on communications and business topics, and as a Forbes contributor, a writer and journalist as well. Last week I moderated a panel for the Money2020 trade show in Las Vegas. Here’s where things turned interesting. In the final month before the show, somehow my name made its way onto the list of press attendees. Read...
by Shari Allison | May 7, 2013 | Communication development/evaluation
Every scrutinized historical event fails to hold up to serious inspection. There’s missing evidence. How did he get from point A to point B? Where’s the document or the eyewitness or the proof? Your future opportunities are like this as well. Even at the hottest part of the 1998 Internet run up, skeptics wanted more proof that the internet wasn’t merely a waste of time. They wanted all the dots connected, and were happy to keep collecting dots until they were. For a train to get from one city to another, it makes countless tiny leaps, crossing microscopic chasms that would easily show up if you looked closely enough. That doesn’t keep you from getting there, though. I don’t think the right question is, “is the path perfect?” It’s probably, “Is this somewhere I’d like to go?” It’s significantly easier to cross a gap when you have direction and...
