by admin | Jan 16, 2014 | Communication development/evaluation, Communication strategy
It is simply impossible to become a great leader without being a great communicator. I hope you noticed the previous sentence didn’t refer to being a great talker – big difference. The key to becoming a skillful communicator is rarely found in what has been taught in the world of academia. From our earliest days in the classroom we are trained to focus on enunciation, vocabulary, presence, delivery, grammar, syntax and the like. In other words, we are taught to focus on ourselves. While I don’t mean to belittle these things as they’re important to learn, it’s the more subtle elements of communication rarely taught in the classroom (the elements that focus on others), which leaders desperately need to learn. Read more about key communication secrets of great leaders...
by admin | Jan 8, 2014 | Communication development/evaluation, Communication strategy
The English language is old. Like, really old. It’s old enough that its speakers use a good many idiomatic sayings that were thought up decades or even centuries ago and that use words people don’t really say much anymore. That can turn into a problem when those out-of-date words sound like other, much more common words. Especially if the sound-alike word makes a certain sort of sense in the context. Here’s the thing, though: It’s still wrong, even if it seems right. Read More...
by admin | Jan 8, 2014 | Brand identity, Communication development/evaluation
Throughout the years of John McAfee’s madman antics, the founder of computer security firm McAfee Security, always had his name associated with the shield logo of McAfee Antivirus and its variations. But with a few sentences casually thrown out to the Consumer Electronics Show audience in Las Vegas on Monday evening, Intel CEO Brian Krzanich sounded the death knell for the McAfee brand, at least as far as it relates to consumer security. Read More About It...
by admin | Jan 2, 2014 | Brand targeting & positioning, Communication development/evaluation, Communication strategy
Communication within an organization is essential. Knowing the target audience that you intend to communicate with is just as important. You can communicate until you’re blue in the face, but if your message falls on deaf ears, then you’re just wasting your time and energy. Business professionals who know their target audience can be more effective in getting their message across....
by admin | Dec 3, 2013 | Communication development/evaluation, Communication strategy, Market dynamics
Search engine optimization–the canny use of keywords and other techniques designed to shoot a website to the top of a search–is the make-or-break factor for many new businesses. Read...
by admin | Nov 5, 2013 | Brand identity, Brand strategy, Brand targeting & positioning, Communication development/evaluation
Succeeding in business is all about making connections. While we at the Virgin Group have never hired anybody whose job description was limited to making internal and external contacts, it is implicit that almost everyone on staff has these skills. This has helped Virgin to expand into so many different industries, from music to mobile phone services: As we build connections in other areas, we have been able to grow our expertise and multiply our reach. Read...
