by admin | Jan 2, 2014 | Brand targeting & positioning, Communication development/evaluation, Communication strategy
Communication within an organization is essential. Knowing the target audience that you intend to communicate with is just as important. You can communicate until you’re blue in the face, but if your message falls on deaf ears, then you’re just wasting your time and energy. Business professionals who know their target audience can be more effective in getting their message across....
by admin | Jan 1, 2014 | Brand targeting & positioning
The nearly 300,000 Twitter followers and over 250,000 of Facebook users talking about it gave the Aam Aadmi Party (AAP) enough firepower to ask for mandate even after vote-counting was over. It canvassed for show of support to form the government in the state of Delhi through its social media handles, directing people to sign a form on its website. There were 99,043 unique responses on the site, of which 20,969 were from Delhi and 14,256 of them had said yes (through other media such as phone calls, SMS and public meetings, another 183,087 said yes). Read More about Brands...
by admin | Dec 31, 2013 | Brand targeting & positioning
Ford has sold more than 2.4 million vehicles in 2013 and expects to retain its best-selling title in North America in 2013 over Toyota. The automaker expects to widen its lead with record sales of the Fusion, Escape and Fiesta, strong demand for the Focus and a tripling of hybrid sales in 2013. Find Out More...
by admin | Dec 28, 2013 | Brand targeting & positioning
As we near the end of 2013, many companies will do what they did 12 months earlier: reflect on their brand with resolves to update it. But instead of emphasizing how others outside your organization perceive your brand, you should focus on how owners, managers and employees view the brand’s relevance. They are the ones who must embody it before anybody else will. Read More about This...
by admin | Dec 28, 2013 | Brand targeting & positioning
Coca-Cola is launching a multi-channel brand campaign dubbed “Reasons to Believe,” a push designed to remind consumers there is more good than bad in the world. Read More About this Campaign...
by admin | Dec 23, 2013 | Brand targeting & positioning
Instagram, the fast-growing social network, has reported that its initial trials involving paid advertising promotions proved “promising,” with recall and awareness metrics up for all four campaigns being tested. Ad recall was up 32 percentage points compared to a cntrol group while brand awareness rose 10 percent. Read More About It...
