The nearly 300,000 Twitter followers and over 250,000 of Facebook users talking about it gave the Aam Aadmi Party (AAP) enough firepower to ask for mandate even after vote-counting was over. It canvassed for show of support to form the government in the state of Delhi through its social media handles, directing people to sign a form on its website. There were 99,043 unique responses on the site, of which 20,969 were from Delhi and 14,256 of them had said yes (through other media such as phone calls, SMS and public meetings, another 183,087 said yes).
Brands Made Social Media Work Harder
