by admin | Feb 27, 2014 | Brand targeting & positioning
Last week, Missouri football sensation Michael Sams publicly came out as gay, but what truly made recent news headlines was the social media marketing campaign that fans created in order to support the player, particularly against the inevitable efforts of homophobes. This was not the only case of social media marketing blocking anti-gay protests and attacks. Find out more by reading this...
by admin | Jan 22, 2014 | Brand strategy, Brand targeting & positioning
Successfully positioning a product or service to moms of infants and toddlers requires specific recognition and appreciation of Mom’s role. A simplistic focus on the product or service benefit won’t resonate with this market. Your brand will need to make it about Mom. Find out more about positioning your brand for mothers...
by admin | Jan 20, 2014 | Brand identity, Brand targeting & positioning
With the economy on the upswing and the coast seemingly clear following the financial crisis, JP Morgan Chase launched a campaign last May around the tagline “So you can” under its first chief marketing officer, Claire Huang. But after 2013 ended with a flurry of settlements with regulators that added up to more than $20 billion for the year, Ms. Huang, who joined from Bank of America in September 2012, is out and the largest US bank is turning to longtime insider Kristin Lemkau to steer its image. Find out more about her plans to revamp the brand identity and overall brand image of JP Morgan Chase here....
by admin | Jan 17, 2014 | Brand strategy, Brand targeting & positioning
More than 5,000 a day. That’s how many marketing images and messages researchers estimate the average consumer is exposed to in just one 24-hour period. Marketing messages are coming at you everywhere you go. When you’re standing in line at the supermarket, when you’re driving down the street, when you’re watching TV and, of course, whenever you’re online, someone is always trying to sell you something. Find out how this lead to the need for a magnetic brand right...
by admin | Jan 15, 2014 | Brand targeting & positioning
Last month, Twitter launched tailor audiences to let brands target their Promoted Tweets using browser cookies. Today, the company expanded the advertising product to include email addresses and user IDs. These two separate approaches, CRM audiences (email addresses) and Twitter IDs (usernames) are meant to help advertisers define groups of “existing and potential customers,” according to Twitter. Find out more about this new Twitter brand targeting strategy by reading...
by admin | Jan 10, 2014 | Brand targeting & positioning
New Jersey Gov. Chris Christie has become a Republican star by casting himself as a brash, straight-talking politician who transcends partisan politics to work for regular people. But the escalating traffic jam controversy that has ensnared his administration could damage the governor’s national reputation and allow opponents to portray him as a ruthless bully. Read more about his potential brand problem...
