by admin | Oct 31, 2013 | Brand strategy, Brand targeting & positioning, Communication strategy, Market dynamics
What seems to be an unfair review of Facebook’s marketing platform by respected research firm Forrester has been making the media rounds. In an open letter to Facebook’s CEO Mark Zuckerberg, Forrester’s vice president and principal analyst Nate Elliot takes aim at the social network’s value for marketers. With the opening sentence, “Facebook is failing marketers,” Elliot delves into why Facebook has been a less than stellar social platform for these folks. Read...
by admin | Oct 31, 2013 | Brand strategy, Communication development/evaluation, Market dynamics
This year is speeding by and 2014 is just around the corner. While many people wait until New Year’s to get their personal and professional lives in order and create the change that they know was long overdue, you shouldn’t have to. It is, after all, true that delay is the greatest form of denial. Make changes early so that you’re way ahead of the game next year with these five easy steps to prepare for dominating in business: Read...
by admin | Oct 30, 2013 | Brand identity, Brand strategy, Brand targeting & positioning
Though times have changed, the foundational principles of good marketing have not. People still value things that they find meaningful and are predisposed to choose things that stand out from the crowd. Strong, profitable brands are meaningful to their consumers, perceived as different from the competition and are more salient – they come to mind more quickly and easily than the alternatives. Read...
by admin | Oct 30, 2013 | Brand identity, Brand strategy
Earlier this month, Under Armour introduced a completely different retail concept to the Chinese sporting apparel market—a market that has proven hard to crack even for the most seasoned retail veterans, including Nike and Adidas. But Under Armour’s new Shanghai retail theater experience aims to do much more than just sell clothes and sneakers. Read...
by admin | Oct 29, 2013 | Brand strategy, Brand targeting & positioning, Communication development/evaluation, Market dynamics
When it comes to Facebook advertising, not all industries are created equal. In fact, some have a much easier time than others. That’s the gist of a new study from Unified Social, which provides a cloud-based platform for social media marketing. The study, which looked at 50,000 unique ad units from 100 brands in Q3, found cellular and telco brands acquire fans at a rate that’s 91% cheaper than average. In addition, food ads are 58% more likely to be clicked than the average Facebook ad. Four verticals — cellular/telco, gaming, desktop software and alcohol — excelled at turning clicks into fans. Read...
by admin | Oct 29, 2013 | Brand identity, Brand strategy, Brand targeting & positioning
It was three years before Warby Parker, a startup that began selling stylish prescription lenses online in 2010, opened up its first physical store in New York City’s SoHo district. It took Harry’s, the shaving products company launched by Warby Parker cofounder Jeff Raider earlier this year, just seven months. Read...
