by admin | Nov 6, 2013 | Brand strategy, Market dynamics
Sprinklr, a social media management company that works with large, enterprise clients, announced an additional $17.5 million in funding on Tuesday. The Series C round of funding came from the company’s existing investors, Battery Ventures and Intel Capital, who have now combined for $37.5 million in total investments in the company, says Sprinklr CEO Ragy Thomas. The deal took less than two weeks to close, he adds, noting the investors were eager to “double down” on their previous investments. Read...
by admin | Nov 6, 2013 | Brand identity, Brand strategy
Developing brand passion is all about creating a journey of engagement with your customer. It’s a relationship built over time as consumers’ thoughts and feelings about a brand are positively reinforced. Read...
by admin | Nov 5, 2013 | Brand identity, Brand strategy, Brand targeting & positioning, Communication development/evaluation
Succeeding in business is all about making connections. While we at the Virgin Group have never hired anybody whose job description was limited to making internal and external contacts, it is implicit that almost everyone on staff has these skills. This has helped Virgin to expand into so many different industries, from music to mobile phone services: As we build connections in other areas, we have been able to grow our expertise and multiply our reach. Read...
by admin | Nov 4, 2013 | Brand strategy, Brand targeting & positioning, Communication development/evaluation
President Obama sided with American exceptionalism in September. British graffiti artist Banksy made street art all around New York City in October. Writer James Howard Kunstler continues to share his vision for making meaningful places in America. I’d like to synthesize their riffs to the tune of creative leadership in the key of C, as in cities. Read...
by admin | Nov 1, 2013 | Brand identity, Brand strategy, Brand targeting & positioning, Market dynamics
Burt’s Bees is marketed as a homespun natural brand from Durham, N.C., and is proudly described as “Earth Friendly Natural Personal Care and Natural Skin Care for The Greater Good.” Of course, the brand downplays that it was sold in 2007 for nearly $1 billion to mega-corporation Clorox. Read...
by admin | Nov 1, 2013 | Brand identity, Brand strategy
It’s the first big Halloween for Vine and Instagram videos. And while Tide and Oreo have been doing some scary-fun seasonal stuff on the platforms, they’re hardly the one brands feeling creepy this week. Below, check out the 20 most-shared branded Vine and Instagram videos for Halloween, ranked by Unruly Media. What other fun executions have you seen? Read...
