by admin | Nov 13, 2013 | Brand identity, Brand strategy, Brand targeting & positioning
Branding has come a long way since its humble beginnings. I won’t attempt to put a date on said humble beginnings, for branding dates back thousands of years. It’s even said that evidence of advertising has been found amongst the Babylonians in 3,000 BC. Read...
by admin | Nov 12, 2013 | Brand strategy, Communication strategy, Market dynamics
Cyber Monday is right around the corner and as the world’s biggest day of e-commerce volume all year, it’s a marketing opportunity not to be lost. Now is the time to start your preparation. Read...
by admin | Nov 12, 2013 | Brand identity, Brand strategy
Brands require total conviction if they are to pursue irreverent marketing strategies, writes Ben Bold. With brands continually being hauled before Parliamentary Select Committees and mauled by consumers on social media sites, one might expect marketers across the spectrum to adopt increasingly austere, po-faced personalities. Yet many are succeeding by doing exactly the opposite, and embracing a flippant, tongue-in-cheek tone. Read...
![Marketing for Small Business: How To Be Successful Online [Infographic]](http://ignite-lab.com/wp-content/uploads/2013/11/Be-a-successful-online-small-business.jpg)
by admin | Nov 11, 2013 | Brand identity, Brand strategy, Brand targeting & positioning, Market dynamics
Marketing for small business isn’t easy. All too often there are tight budgets and lack of resources that make online marketing a unique challenge, but that doesn’t mean that it isn’t worth pursuing. This infographic is designed to provide some insight into the importance of digital marketing for small business, and the media that stick out as the most...
by admin | Nov 7, 2013 | Brand strategy, Concept development, Innovation
Steve Jobs had Bill Campbell. Jodie Foster leaned on Robert De Niro. Andy Murray has Ivan Lendl. High performers in any field typically have a coach or mentor. A great coach provides you with the benefit of their experience and asks more questions than they answer. They force you to think about your business in ways that you wouldn’t do on your own. Read...
by admin | Nov 7, 2013 | Brand identity, Brand strategy, Market dynamics
How do you measure the value of a brand? At Forbes, we look at the financial numbers. The most valuable brands are ones that generate massive earnings in industries where branding plays a major role. The 100 most valuable span 15 countries and cross 20 broad industry categories. Brands from U.S. based companies make up just over half the list with the next biggest representatives from Germany (9 brands), France (8) and Japan (7). Tech brands are the most common with 19, including four of the top five. Read...
