by admin | Nov 19, 2013 | Brand identity, Brand strategy, Brand targeting & positioning
The following is the eighth in the series “Personal Branding For A Better Life,” in which marketing expert Jim Joseph applies big brand marketing lessons to help you build a successful personal brand. Read...
by admin | Nov 18, 2013 | Brand strategy, Innovation
Every industry has its movers and shakers. Men and women who, by virtue of their chutzpah and determination, built new companies, saved them from the brink of extinction, or forged new paths for others to follow. Read...
by admin | Nov 15, 2013 | Brand identity, Brand strategy, Brand targeting & positioning
You believe in the importance of your vision, but how do you get others to stop and listen to you? There will be many instances when you don’t have a lot of time to grab someone’s attention, be it a potential investor or a licensee. That’s why you need to be able to summarize the benefit of your business idea in a single, powerful sentence — a sentence that is so direct and compelling, it stops whoever reads or hears it dead in their tracks. A good one-line benefit statement should make someone think: “I want to know more about that.” Read...
by admin | Nov 15, 2013 | Brand strategy, Innovation, Market dynamics
Very few entrepreneurs wind up building a billion-dollar company like Twitter or Facebook. Those types of companies, that started with thin business models and experienced fast growth overnight, are the exception–not the rule. So you might want to look elsewhere for lessons on how to build your company. In fact, you might want to review the successes of companies that generated revenue early on with solid business models. Read...
by admin | Nov 14, 2013 | Brand strategy, Communication strategy
Confidence is not something you either have or you don’t. Take me. Stick me on a bicycle at a local group ride and I’m confident. I’m self-assured. I feel like I belong (which, if you think about it, is a nice definition of confidence). Read...
by admin | Nov 14, 2013 | Brand identity, Brand strategy, Brand targeting & positioning
The following is the second in the series “Live Your Brand” in which branding expert Melanie Spring takes us along on her three-week road trip across the country to meet innovative entrepreneurs whose experiences offer lessons learned to businesses big and small. Read...
