by admin | Nov 22, 2013 | Brand strategy, Communication strategy, Concept development
The explosion of digital story telling tools will remained a mystery to anyone who lived and passed on in the 20th century. That is if they have opportunity to resurrect now. For every organization and especially Non- profit, there is now ample opportunity to gain speed if the mission is genuine and has a driven force behind it. Read more at...
by admin | Nov 22, 2013 | Brand identity, Brand strategy, Brand targeting & positioning
LinkedIn has set up a new scheme for major brands from every possible vertical to break down their product portfolios and put the spotlight on more, well, brands. Read more...
by admin | Nov 21, 2013 | Brand strategy, Concept evaluation/execution, Market dynamics
Affluent investors hungry for advice have their pick of wealth managers to advise them. I should know, I’m in the business and it’s a crowded field. However, I’m also able to see what a lot of my counterparts are doing and some of it concerns me. I’m going to make a broad generalization here, but in my opinion there are a lot of things that some (not all, of course) wealth managers avoid discussing. Read...
by admin | Nov 21, 2013 | Brand identity, Brand strategy
If there’s one thing that marketers could be accused of, it’s too much planning. I know that sounds counter culture, but it’s true. If we are not careful, we could spend our mornings planning our afternoons and our afternoons planning our next mornings. We won’t get anything done as a result. Read...
by admin | Nov 20, 2013 | Brand identity, Brand strategy, Brand targeting & positioning
Entrepreneurs face trust issues every day. When you hire new people, for example, it’s natural to wonder if they will fit into the culture. Will they commit to your company mission? And are your trade secrets safe in their hands?Trusting someone else’s judgment and accuracy is an ongoing battle. It’s no wonder many entrepreneurs struggle with letting go and delegating their work load. Read...
by admin | Nov 19, 2013 | Brand identity, Brand strategy, Brand targeting & positioning
All you need to create a digital brand from nothing is an Internet connection and the drive to make it happen. I can say this after taking an idea from birth to a respected local digital brand, which now reaches over 50,000 people per month. And, I did this by myself, in my spare time. Read...
