by admin | Oct 28, 2013 | Brand identity, Brand strategy, Brand targeting & positioning
Tod Browning’s production of Bram Stoker’s Dracula, from 1931, is one of my favorite of the Universal horror collection. And Bela Lugosi’s portrayal of the creepy count from Transylvania continues to inspire moviegoers and enthusiasts, as well as inform all other depictions of vampires on stage, screen, and in books. Because of that consistency and memorability, Dracula can actually teach important lessons about branding for small businesses, associations, or entrepreneurs. Read...
by admin | Oct 25, 2013 | Brand strategy, Concept development
Himanshu Sareen was just 22 when he started web development and IT services company Icreon Tech in New Delhi in 2000. Despite launching just before the tech bubble collapsed, the company has grown rapidly. It now employs hundreds of people on multiple continents and is thriving from its new headquarters in New York City. Read...
by admin | Oct 25, 2013 | Brand strategy, Innovation
As a business owner, if you don’t keep a short leash on your time, the day quickly slips away. You have to make the most out of every hour to succeed, Hello DesignCEO and Creative Director David Lai says. Read...
by admin | Oct 23, 2013 | Brand strategy, Concept development, Innovation
Not every accelerator is right for your startup. For example, most accelerators require you to set up shop in their space. You want to be sure you and your partners like the vibe and can gain value from the space itself in addition to the program. Read...
by admin | Oct 23, 2013 | Brand identity, Brand strategy, Innovation
(CNN) — Just as I began covering parenting and women for CNN, a college friend pointed out that the company where he’s president is far outside the norm: eight of the company’s 15 executives are women. Eight out of 15? That’s a management ratio rarely seen in corporate America — a ratio this women’s issues reporter dreams of for every company. Read...
by admin | Oct 22, 2013 | Brand strategy, Communication strategy, Market dynamics
You might have heard that Google recently released the biggest change to its search algorithm in many years. It’s called Hummingbird. It allows Google to handle “conversational search,” meaning it can quickly parse entire questions and complex queries. It also means that entrepreneurs will need to make some adjustments to their online publishing strategies. Read...
