by admin | Feb 25, 2014 | Brand strategy
There is no way around it: To land a job today, you have to consider yourself a product to be sold in the marketplace. Successful products require successful branding. There are 5 power-packed branding techniques that, used correctly, are certain to distinguish you as the product of choice. So take a step back, assess your marketing strategy and brand yourself with the points that are raised in this...
by admin | Jan 31, 2014 | Brand strategy
To Lenovo CEO Yang Yuanqing, Motorola is a “treasure,” and will be treated as such. “It’s our treasure,” Yang said during a conference call with reporters Wednesday. “We plan to not only protect the Motorola brand, but make it stronger.” Following the announcement that Lenovo would pay Google $2.9 billion to buy the unit, Yang shed some light on where he plans to take the Motorola business — at least for the foreseeable future, not too far. Yang said Lenovo would operate both brands where appropriate. In China and emerging markets such as India and Russia, Lenovo will continue to sell its own branded phones. Lenovo will operate the Motorola brand in North America and Latin America, where it has an established footprint. Find out more about their two-brand strategy...
by admin | Jan 22, 2014 | Brand strategy, Brand targeting & positioning
Successfully positioning a product or service to moms of infants and toddlers requires specific recognition and appreciation of Mom’s role. A simplistic focus on the product or service benefit won’t resonate with this market. Your brand will need to make it about Mom. Find out more about positioning your brand for mothers...
by admin | Jan 21, 2014 | Brand identity, Brand strategy
When it comes to content these days, everyone’s a curator. Listicles and celebrity stories, controversial headlines and repurposed – these can all generate easy traffic. But what really draws the eyeballs and leads to brand boost and increased loyalty is that original piece of content with a fresh perspective. The problem is that quality and originality are hard. But hard doesn’t mean impossible and, with the right roadmap, any brand can make content that’s original, inventive and sticky. Read more about building your band with quality, engaging content...
by admin | Jan 20, 2014 | Brand strategy
It’s a new year and I’m excited to see what brands will do on social media platforms in 2014. From amazing campaigns and content to crises, no doubt brands will again show us the good, the bad and the ugly side of social media. By now, brands should have their marketing strategies in place but what should a brand include for its social media strategy? Every brand is unique, but there’s some basic things every brand should consider. Find out what they are here....
by admin | Jan 17, 2014 | Brand strategy, Brand targeting & positioning
More than 5,000 a day. That’s how many marketing images and messages researchers estimate the average consumer is exposed to in just one 24-hour period. Marketing messages are coming at you everywhere you go. When you’re standing in line at the supermarket, when you’re driving down the street, when you’re watching TV and, of course, whenever you’re online, someone is always trying to sell you something. Find out how this lead to the need for a magnetic brand right...
