by admin | Jan 17, 2014 | Brand strategy
As digital channels continue to evolve and expand, how do you best position your brand online to face both the challenges and opportunities in the year ahead? 2014 brings even more new generic top-level domain launches, opening new frontiers across the Internet landscape for potential brand abuse or new business possibilities. Be one step ahead and implement these best practices for your online brand protection strategy in 2014. Read more about these brand protection strategies here....
by admin | Dec 31, 2013 | Brand strategy
The signs are evident; Instagram will soon be reigning over other social networks by virtue of being one of the most brand-friendly platforms. According to Simply Measured’s analysis of Interbrand 2013 Top 100 Brands, Instagram has gained attention from top-notch brands by over 30 percent within a year, improving their engagement by 350 percent and presenting a valid stand in support of its importance for marketers. Read More About It...
by admin | Dec 25, 2013 | Brand strategy
Tis the season to be branding. UK agency Quietroom makes much hay out of the entire practice of brand playbooks with its hilarious and scathing tongue-in-cheek online guide to a Santa Claus “brand refresh.” “Santa” is a concept, not an idea. It’s an emotion, not a feeling,” reads the front cover, “It’s both Yesterday and Today. And it’s Tomorrow as well.” Read More About This Strategy...
by admin | Dec 24, 2013 | Brand strategy
Arrogant, intolerant, sexist, disgusting, cheesy, tasteless, just plain stupid. Brand fails come in all kinds of off-putting shapes and sizes, though one thing remains constant – the guilty adrenaline rush of ad-enfreude that onlookers feel while watching brands implode for everyone to see. We’ve collected some of the most delectably embarrassing marketing moments from 2013 for your rubbernecking pleasure. See All 25 of Them...
by admin | Dec 23, 2013 | Brand strategy
Google ranked Michael Kors the second most-searched-for high-fashion brand of the year in its Zeitgeist 2013 report – two steps up from the brand’s number four spot on the same list last year. Michael Kors is one of only two brands that remained on the list of top-searched high-fashion brands from last year. Social media analyst Starcount named Michael Kors the top fashion brand on social media for 2013 amid such competitors as Chanel, Louis Vuitton and Burberry. Read More About This...
by admin | Dec 13, 2013 | Brand strategy
Hyundai Motor America typically eschews celebrities in its Super Bowl ads. Not this time. One of the two 30-second ads that lead creative agency Innocean USA is developing for the Feb. 3 game will feature three celebrities, according to Steve Shannon, the company’s VP of marketing. Read...
