by admin | Dec 13, 2013 | Brand strategy, Communication strategy, Innovation, Market dynamics
Marketing is not commonly considered part of the mergers and acquisitions process. Everyone emphasizes preparing the company for sale, identifying potential buyers, due diligence, legal reviews, and so on. These are important aspects of the process, but to secure a premium price for any company you need to do a bit of marketing. Even in mergers and acquisitions. Read...
by admin | Dec 9, 2013 | Brand identity, Brand strategy, Brand targeting & positioning
You probably know Biz Stone for his long startup-world resume, which includes being the co-founder of Twitter, and being a helping hand for lesser known–though still notable–startups, including Xanga, Blogger, Odeo and Jelly (of which he is currently CEO). Read...
by admin | Dec 5, 2013 | Brand identity, Brand strategy, Brand targeting & positioning, Communication strategy, Concept development, Concept evaluation/execution
A roundup of the best tips of the week from Entrepreneur.com Read more
by admin | Dec 5, 2013 | Brand identity, Brand strategy, Communication strategy, Concept development, Market dynamics
While LinkedIn is often used by job-seekers or employers looking to fill open spots, hiring isn’t LinkedIn’s only function. The social network, which reports more than 259 million members in more than 200 countries, also provides a great opportunity to connect with customers and identify new leads, says DJ Muller, president of WebLink International. Read...
by admin | Dec 4, 2013 | Brand strategy, Communication strategy
The rate of technological and cultural change is astounding. The first text message was only 21 years ago. Due to cellphone usage, the government and phone companies are currently negotiating how to eliminate the use of the near obsolete copper phone and switching system. Google is only 15, Facebook will turn 10 in 2014 and Twitter has only been around 7 years. Read...
by admin | Dec 3, 2013 | Brand identity, Brand strategy, Brand targeting & positioning
The conventional wisdom at business school is stick with what you know. Of the top 20 brands in the world, 19 ply a well-defined trade. Coca-Cola specializes in soft drinks, Microsoft in computers, Nike in sports shoes and gear. The exception in this list is Virgin — and the fact that we’re worth several billion dollars really bothers people who believe that they know “the rules of business” (whatever they are). We’re the only one of the top 20 that has diversified into a range of business activities, including airlines, trains, vacations, mobile phones, media, the Internet, financial services and health care. Read...
