by admin | May 8, 2014 | Brand identity
The social web is a game changer. It’s not a fad but an evolving ecosystem of web technologies that allow any individual to publish, promote and engage with a global audience. The real power of this is that it has put the tools in your hands should you choose to use them. No longer do you have to pay the mass media gatekeepers to be published or to gain attention. Passionate and creative individuals that understand how this works can go from zero to hero. One great example is Bethany Mota who started a fashion oriented YouTube channel for fun (also read passion) in 2009 when she was just 14! In 2014 her videos have over 209 million views and she is estimated to earn over $40,000 per month or nearly half a million dollars per year from YouTube. Bethany is just one of many who have used the social web to make a difference to their lives and inspire and influence others. Read more about these 26 tips for creating a powerful personal brand online...
by admin | Apr 29, 2014 | Brand identity
A small storage room stuffed with torn-up mattresses in the Doral headquarters of Carnival Corp. offers a glimpse into the evolution of the mammoth cruise company. In an effort to create the most comfortable and durable beds for the operator’s 101 ships, a global sourcing manager at the corporate office has ripped open mattresses from across the company’s 10 brands to see exactly how they deteriorate. Using that information and carefully mined customer feedback on beds, Carnival Corp. and its brands are working with manufacturers to come up with ideal cruise ship mattresses — and then order directly for all the lines, cutting out distributors and getting a better deal for the mass purchase. Read more about how Carnival shifted strategy without losing brand identities...
by admin | Apr 25, 2014 | Brand identity
Completing your weekly shopping trip used to mean going to one store and purchasing the one brand of tomato sauce offered. Today, consumers are bombarded with a plethora of decisions before they even write up their grocery list, from hitting up the health food store or the supercenter to going with the tired and true name brand of the generic store brand products. Consumer trends have always shaped grocery shopping. When we wanted more options we created supercenters, when we wanted healthy foods we created health-food stores. And the evolution of grocery shopping doesn’t appear to be letting up anytime soon, Business Insider reports. Read more about this topic...
by admin | Apr 16, 2014 | Brand identity
If anyone was looking for a test of General Motors’s (NYSE:GM) CEO Mary Barra’s mettle, the growing recall scandal surrounding the ignition switch defect should prove more than sufficient. Just two weeks after her inauguration, the company let loose with what would become one of the largest recall efforts in history — an effort exacerbated by the lengthy ten-plus year delay between the identity of the problem and the effort made to do something about it. However, now that GM has committed to making things right, many are wondering what impact such a monumental effort will have on the brand, which was already struggling to revive its image after emerging from a hotly contested federal bailout. Read more about how this big recall will affect GM’s brand image...
by admin | Apr 16, 2014 | Brand identity
Ikea’s traditional blue and yellow logo was designed as a nod to the company’s Swedish heritage. It’s easy to recognize and can be seen from a distance, as you drive up to the warehouse-sized store. Other than that, the logo is pretty bland. Ikea’s merchandise, however, has many characteristics: It’s minimalist, affordable, space-friendly, and has tongue-twisting Swedish product names. Its graphic identity just doesn’t really speak to any of them. “It’s instantly recognizable as being a Swedish institution, but does it suit Ikea as a company in 2014?” asks student designer Joe Ling. “I don’t think so.” Find out more about brand identity ideas for Ikea...
by admin | Apr 10, 2014 | Brand identity
In an age that celebrates storytelling and imagery, the use of videos to promote brand awareness has skyrocketed. B2B branding and sales-related videos–whether they appear on a Facebook page, YouTube channel or on short-format platforms like Vine or Instagram–are quickly becoming the content-marketing tool of choice among top brand marketers. Businesses also post branding videos on their websites, including on: Landing pages Product detail pages Virtually everywhere on the site as a sidebar feature Videos can be circulated via email, newsletter and virtually every way you communicate with current and prospective customers. So if you haven’t yet told your story on video, now’s a good time to start. Here are tips to get you...
