by admin | Jul 14, 2014 | Brand identity
The concept of ‘Brand You’ is how to you want others to see you, think about you and talk about you and also how to make yourself stand out from all other candidates when seeking a new job, according to careers website Monster Gulf. The company offers the following tips to build ‘Brand You’ – 1. Tell your story We are often asked by friends, colleagues and contacts ‘what have you been up to lately’ and our default response can often be ‘same old’ or ‘not much’ – but this is a prime opportunity to tell your story about a key project or recent achievement. The message should always be the same, regardless of the person you are talking to. Read more about it...
by admin | May 21, 2014 | Brand identity
One of my firm’s clients—a regional pizza chain—rarely advertises, never discounts, won’t issue coupons, and doesn’t even deliver. Yet they’re one of the most beloved brands in town. The secret to their success? A powerful, genuine, carefully cultivated culture that recruits, hires, trains, and rewards polite, smiling teenagers who deliver consistently pleasant customer experiences. The company is careful about whom it hires, how it acculturates new employees, and how it induces them to live up to the brand’s values. As a result, customers are happy to come back again and again—and pay full price. The chain generates sales per store equal to or exceeding those of the world’s biggest, most valuable restaurant brands. Contrast this with an experience I recently had at one of those big chains. I asked a simple question about how big its soft drinks were—I wanted to know how many ounces were in each size, because these days you never know if what you’re ordering will come in a Dixie Cup or a gallon jug. Read more about why effective branding begins at home...
by admin | May 13, 2014 | Brand identity
On Friday I attended the 2012 Brand New Conference, a one day event focusing on the practice of corporate and brand identity. The event went smoothly again (hat tip to Armin Vit for organizing) and the speakers shared some great tips and stories on a large variety of topics. The most notable talk of the day for me, was by Simon Manchipp, the CD & co-founder of Someone. Simon’s talk was built around ten things to consider when creating a new visual brand identity. Here are some of the notes I took from his talk. There are some loose ends, but there are still a number of key takeaways so...
by admin | May 13, 2014 | Brand identity
Bridge Bank is a full-service business bank focused on offering small- and middle-market loans in the highly competitive Silicon Valley. They launched in 2001 with a rather lackluster image. Their new re-branded identity is a case study in how design can affect a company’s image and people’s perceptions of it. The new look and feel preserves the bank’s original red-on-black color scheme, but adds a layer of style and sophistication seldom seen in the financial world. The new design feels super contemporary — almost like an internet company — and exudes a feeling of class without necessarily suggesting a higher cost to consumers. Lesson #1: Never underestimate the impact your brand’s visual components have on people. There are quaint sayings like “never judge a book by its cover” and “beauty is only skin deep. While the clothes might not “make the man,” they can certainly help him get noticed. If people don’t notice you, you’ll never develop a relationship with them. That’s why you need to look as good as you can. Learn about the remaining 10 tips for building a world-class brand identity right...
by admin | May 12, 2014 | Brand identity
It’s not as hard as you think! We explain how to create a new brand from scratch. When a client approaches you to create a new brand identity for their product, service or event, things can seem a little bit daunting. But don’t worry – all you need to do is apply all the skills you’ve built up in your design career in a slightly different way. To help you along, here are some expert tips on developing the perfect brand identity that will make both you and your client happy. Who knows, come next year it might be your brand on the corner of every street… Read more about the 10 easy steps towards designing a brand identity for your company...
by admin | May 12, 2014 | Brand identity
PayPal has revolutionized the way people across the globe think about and use money. Today, they announced transformational changes to its brand identity, including the unveiling of a new logo. The new look reflects PayPal’s simplicity, convenience and security, redesigned for today’s dynamic, mobile-first world. This is the first time PayPal has updated its identity since 2007. “Our new brand identity goes far beyond an updated logo,” said David Marcus, PayPal’s president. “We have aligned this with our first global brand campaign. We’re setting a new expectation with our global consumers, developers and merchants: PayPal is redefining the future of money by putting people first. After all, money doesn’t make the world go round, people do.” Read about their new brand identity...
