PayPal has revolutionized the way people across the globe think about and use money. Today, they announced transformational changes to its brand identity, including the unveiling of a new logo. The new look reflects PayPal’s simplicity, convenience and security, redesigned for today’s dynamic, mobile-first world. This is the first time PayPal has updated its identity since 2007.
“Our new brand identity goes far beyond an updated logo,” said David Marcus, PayPal’s president. “We have aligned this with our first global brand campaign. We’re setting a new expectation with our global consumers, developers and merchants: PayPal is redefining the future of money by putting people first. After all, money doesn’t make the world go round, people do.”
Read about their new brand identity here.
