If anyone was looking for a test of General Motors’s (NYSE:GM) CEO Mary Barra’s mettle, the growing recall scandal surrounding the ignition switch defect should prove more than sufficient. Just two weeks after her inauguration, the company let loose with what would become one of the largest recall efforts in history — an effort exacerbated by the lengthy ten-plus year delay between the identity of the problem and the effort made to do something about it. However, now that GM has committed to making things right, many are wondering what impact such a monumental effort will have on the brand, which was already struggling to revive its image after emerging from a hotly contested federal bailout.
Read more about how this big recall will affect GM’s brand image here.
