These Are The 20 Most Valuable Brands In The World

These Are The 20 Most Valuable Brands In The World

by | Oct 17, 2013 | Brand identity

The brand management firm Interbrand today released its list of the 100 most valuable brands in the world, and there’s a new sheriff in town.   After 13 consecutive years at the top of the Interbrand 100, Coca-Cola has been replaced by Apple. The world’s most popular soft drink wound up falling to No. 3 on the list. Read...
Choosing The Right Strategy When Communicating With Investors

Choosing The Right Strategy When Communicating With Investors

by | Oct 17, 2013 | Communication development/evaluation, Communication strategy

Earlier this year, I wrote a post about the advantages of entrepreneurs having a strong communications plan for investors. The more engaged investors are in a venture the stronger and more beneficial the relationship can become. Of course every business and each investor is different. I have found that customizing my communication strategies to the unique wants of my investors and the needs of the company has been very effective. Here are a few strategies that I have used in the past. Read...
How To Outsmart Your Competition When You Can’t Outspend Them

How To Outsmart Your Competition When You Can’t Outspend Them

by | Oct 16, 2013 | Brand strategy, Market dynamics

Bruce Poon Tip embodies Peter Drucker’s adage: “Culture eats strategy for breakfast.” As the founder of the Toronto-based travel company, G Adventures, Poon Tip has created a culture that has enabled him to take on larger competitors and win. Earlier this year, Bruce hired my firm to help him accelerate sales. G Adventures was already a successful brand, they’d been named by National Geographic Adventures as the best ‘Do It All Outfitter’ on Earth, they consistently win workplace awards, and Bruce had been an E & Y Entrepreneur of the year twice. Our challenge was to scale their success, and establish a consistent approach to sales around the globe. Read...