by admin | Oct 22, 2013 | Communication development/evaluation, Communication strategy
Recently I’ve had several situations arise which have reminded me yet again that attitude shapes the outcome of everyday dealings in huge ways. Because of this, I decided to visit this idea in this month’s column. Read...
by admin | Oct 21, 2013 | Brand identity, Brand targeting & positioning, Communication strategy
About a month after national advertising agency buyCalls contracted out a phone marketing campaign for a home-security client, it noticed a major discrepancy between the performance of its call-center vendors in North Carolina and Indiana. Read...
by admin | Oct 21, 2013 | Brand strategy, Innovation
http://www.slideshare.net/msuster/startup-exits-a-primer
by admin | Oct 18, 2013 | Communication development/evaluation, Communication strategy, Innovation, Market dynamics
Mashable‘s Events Board is a great place to find the leading conferences in your industry — whether it’s advertising, technology, media or public relations. This week, we’re highlighting five events that we think can help move your career forward. Our picks include events in New York, San Diego and the Bay Area. If you don’t find something that’s right for you, check out more than 70 events featured on our complete listings. Read...
by admin | Oct 18, 2013 | Brand identity, Brand strategy
Research giants Gartner and IDC recently announced that Beijing-based Lenovo Group has surpassed Hewlett-Packard in global PC sales after standing at the No. 2 spot for years. But last week, the plot thickened: Lenovo now sells more mobile devices—tablets and smartphones—than PCs, according to the company’s FY 2013/2014 Q1 earnings report. Lenovo reported $8.8 billion in revenue and $174 million in profit, a year-over-year growth rate of 10% and 23%, respectively, beating its own revenue record and exceeding analysts’ predictions. Read the International Marketing Research Report about...
