by admin | Oct 24, 2013 | Communication development/evaluation, Communication strategy, Market dynamics
Most salespeople talk way too much. In today’s market, chatty salespeople are champing at the bit to swamp prospects with information. My research shows that the average salesperson talks over 81 percent of the time in a selling situation. Not only is that approach ineffective, it’s losing you sales. You can close more sales, simply by talking less. Here are seven ways to do it: Read...
by admin | Oct 24, 2013 | Market dynamics
It’s hard to mandate laws around privacy. Privacy is a right as well as a preference, but when you’re in public, precedents have been set as to where you can be photographed, recorded or otherwise tracked. Similarly, online we’re used to signing terms and conditions to quickly utilize a service, not fully comprehending how our data will be seen and by whom. Read...
by admin | Oct 23, 2013 | Brand strategy, Concept development, Innovation
Not every accelerator is right for your startup. For example, most accelerators require you to set up shop in their space. You want to be sure you and your partners like the vibe and can gain value from the space itself in addition to the program. Read...
by admin | Oct 23, 2013 | Brand identity, Brand strategy, Innovation
(CNN) — Just as I began covering parenting and women for CNN, a college friend pointed out that the company where he’s president is far outside the norm: eight of the company’s 15 executives are women. Eight out of 15? That’s a management ratio rarely seen in corporate America — a ratio this women’s issues reporter dreams of for every company. Read...
by admin | Oct 22, 2013 | Brand strategy, Communication strategy, Market dynamics
You might have heard that Google recently released the biggest change to its search algorithm in many years. It’s called Hummingbird. It allows Google to handle “conversational search,” meaning it can quickly parse entire questions and complex queries. It also means that entrepreneurs will need to make some adjustments to their online publishing strategies. Read...
