by admin | Oct 29, 2013 | Brand identity, Brand strategy, Brand targeting & positioning
It was three years before Warby Parker, a startup that began selling stylish prescription lenses online in 2010, opened up its first physical store in New York City’s SoHo district. It took Harry’s, the shaving products company launched by Warby Parker cofounder Jeff Raider earlier this year, just seven months. Read...
by admin | Oct 28, 2013 | Communication development/evaluation, Communication strategy, Market dynamics
From a marketing perspective, the content landscape is a mess. Sure, there are companies out there publishing meaningful digital content that truly adds value for their customers, but there’s a flood of content that has no value for the reader or the author. How did the conversation get so convoluted and spammy? I hold these two clichés responsible: Traditional marketing is dead. Content is king. Read...
by admin | Oct 28, 2013 | Brand identity, Brand strategy, Brand targeting & positioning
Tod Browning’s production of Bram Stoker’s Dracula, from 1931, is one of my favorite of the Universal horror collection. And Bela Lugosi’s portrayal of the creepy count from Transylvania continues to inspire moviegoers and enthusiasts, as well as inform all other depictions of vampires on stage, screen, and in books. Because of that consistency and memorability, Dracula can actually teach important lessons about branding for small businesses, associations, or entrepreneurs. Read...
by admin | Oct 25, 2013 | Brand strategy, Concept development
Himanshu Sareen was just 22 when he started web development and IT services company Icreon Tech in New Delhi in 2000. Despite launching just before the tech bubble collapsed, the company has grown rapidly. It now employs hundreds of people on multiple continents and is thriving from its new headquarters in New York City. Read...
by admin | Oct 25, 2013 | Brand strategy, Innovation
As a business owner, if you don’t keep a short leash on your time, the day quickly slips away. You have to make the most out of every hour to succeed, Hello DesignCEO and Creative Director David Lai says. Read...
