by admin | Oct 15, 2013 | Communication development/evaluation, Communication strategy
In my day job I’m an entrepreneur, as the founder of a leading PR strategy agency, Snapp Conner PR. But I’m also a frequent speaker on communications and business topics, and as a Forbes contributor, a writer and journalist as well. Last week I moderated a panel for the Money2020 trade show in Las Vegas. Here’s where things turned interesting. In the final month before the show, somehow my name made its way onto the list of press attendees. Read...
by admin | Oct 14, 2013 | Innovation, Market dynamics
Yale University professor Robert Shiller was one of three people to win the 2013 Sveriges Riksbank Prize in Economic Sciences (also known as the Nobel Prize in Economics). Shiller is already a god among economists. He famously predicted two of the biggest bubbles of all time: the dot-com bubble and the housing bubble. Both times, he published an edition of his book Irrational Exuberance, which described and predicted each respective bubble. Read...
by admin | Oct 14, 2013 | Brand identity, Market dynamics
While some newspaper companies have spent recent years shifting their emphasis to other types of investments like television, The New York Times has taken a different path. It has been selling off its peripheral assets and concentrating on its flagship newspaper and website. Regional newspapers: gone. Its stakes in the Boston Red Sox and the New England Sports Network: gone. About. com: history. The Boston Globe: sold at a steep loss. Read...
