by admin | Dec 31, 2013 | Brand strategy
The signs are evident; Instagram will soon be reigning over other social networks by virtue of being one of the most brand-friendly platforms. According to Simply Measured’s analysis of Interbrand 2013 Top 100 Brands, Instagram has gained attention from top-notch brands by over 30 percent within a year, improving their engagement by 350 percent and presenting a valid stand in support of its importance for marketers. Read More About It...
by admin | Dec 30, 2013 | Uncategorized
Duffy & Partners has designed the new brand language and packaging system for Hallmark. The design is collaboration between Hallmark’s in-house design team and Duffy & Partners. With a brand new expression and tagline in hand, Life Is A Special Occasion, Hallmark turned to Duffy to help interpret the new visual expression into a packaging solution. Read More About the Changes...
by admin | Dec 30, 2013 | Brand identity
Target, the discount retailer affectionately known as “Tar-jay” by its loyal legions of fans, just suffered a huge blow to its once-stellar reputation. The company’s “Buzz score,” a measurement of brand popularity developed by polling site YouGov, dropped by 35 points to -9 on Dec. 20, the day after Target announced that hackers may have gotten access to 40 million customers’ credit and debit card information. Find Out More...
by admin | Dec 28, 2013 | Brand targeting & positioning
As we near the end of 2013, many companies will do what they did 12 months earlier: reflect on their brand with resolves to update it. But instead of emphasizing how others outside your organization perceive your brand, you should focus on how owners, managers and employees view the brand’s relevance. They are the ones who must embody it before anybody else will. Read More about This...
by admin | Dec 28, 2013 | Brand targeting & positioning
Coca-Cola is launching a multi-channel brand campaign dubbed “Reasons to Believe,” a push designed to remind consumers there is more good than bad in the world. Read More About this Campaign...
