by admin | Jan 8, 2014 | Brand identity, Communication development/evaluation
Throughout the years of John McAfee’s madman antics, the founder of computer security firm McAfee Security, always had his name associated with the shield logo of McAfee Antivirus and its variations. But with a few sentences casually thrown out to the Consumer Electronics Show audience in Las Vegas on Monday evening, Intel CEO Brian Krzanich sounded the death knell for the McAfee brand, at least as far as it relates to consumer security. Read More About It...
by admin | Jan 2, 2014 | Brand targeting & positioning, Communication development/evaluation, Communication strategy
Communication within an organization is essential. Knowing the target audience that you intend to communicate with is just as important. You can communicate until you’re blue in the face, but if your message falls on deaf ears, then you’re just wasting your time and energy. Business professionals who know their target audience can be more effective in getting their message across....
by admin | Jan 2, 2014 | Communication strategy, Concept development, Innovation
Kickstarter is one of the world’s largest crowdfunding websites – more than $919 million has been pledged to projects since the site launched in 2009. In that time, over 53,000 projects have been born, from films to new technology to video games and more. In the past 12 months, several ventures have managed to raise over $1 million. Click here to explore the gallery featuring each of those Kickstarter...
by admin | Jan 1, 2014 | Brand targeting & positioning
The nearly 300,000 Twitter followers and over 250,000 of Facebook users talking about it gave the Aam Aadmi Party (AAP) enough firepower to ask for mandate even after vote-counting was over. It canvassed for show of support to form the government in the state of Delhi through its social media handles, directing people to sign a form on its website. There were 99,043 unique responses on the site, of which 20,969 were from Delhi and 14,256 of them had said yes (through other media such as phone calls, SMS and public meetings, another 183,087 said yes). Read More about Brands...
by admin | Dec 31, 2013 | Brand targeting & positioning
Ford has sold more than 2.4 million vehicles in 2013 and expects to retain its best-selling title in North America in 2013 over Toyota. The automaker expects to widen its lead with record sales of the Fusion, Escape and Fiesta, strong demand for the Focus and a tripling of hybrid sales in 2013. Find Out More...
