by admin | Dec 27, 2013 | Brand identity
Every successful company started small, as just an idea in the founder’s head and then came alive from there. These are a company’s roots and they are something every person in the world can identify with, no matter how different their own roots may be. Even though we all come from diverse backgrounds, just like our beginnings are the foundation for where we get our identity, the same is true for a company when building a brand. Read More About This Topic...
by admin | Dec 27, 2013 | Brand identity
Jay Z may have seemed to reach a career zenith in 2013, but some feel that Jay Z The Brand is getting harder and harder to trust. According to a report from Business Insider, Hov’s recent business ventures, such as the Magna Carta…Holy Grail release with the Samsung Galaxy, actually aren’t helping his magic. Find out why that is the case...
by admin | Dec 25, 2013 | Brand strategy
Tis the season to be branding. UK agency Quietroom makes much hay out of the entire practice of brand playbooks with its hilarious and scathing tongue-in-cheek online guide to a Santa Claus “brand refresh.” “Santa” is a concept, not an idea. It’s an emotion, not a feeling,” reads the front cover, “It’s both Yesterday and Today. And it’s Tomorrow as well.” Read More About This Strategy...
by admin | Dec 25, 2013 | Uncategorized
It’s been a tough couple of years for Monster. The audio cable company was in a coveted position as the decade began after launching what became the hottest headphones on the market, Beats by Dre. The audio devices had hip-hop/production legend Dr. Dre as a namesake and soon became synonymous with headphone chic. Celebrities like LeBron James, Diddy, Lady Gaga and Justin Bieber launched their own signature Beats by Dre Lines, and a host of other performers, athletes and entertainers became unofficial representatives as the most famous faces on the planet sported Beats on their ears. Read More about the Brand Rebuild...
by admin | Dec 24, 2013 | Brand strategy
Arrogant, intolerant, sexist, disgusting, cheesy, tasteless, just plain stupid. Brand fails come in all kinds of off-putting shapes and sizes, though one thing remains constant – the guilty adrenaline rush of ad-enfreude that onlookers feel while watching brands implode for everyone to see. We’ve collected some of the most delectably embarrassing marketing moments from 2013 for your rubbernecking pleasure. See All 25 of Them...
